WEBSITE DESIGN 2023

The website's topic is encouraging and enabling walking, cycling, or busing to work other than driving for climate change. The website is designed for 45-to 54-year-old professionals who work in Christchurch. The overall approach was to convince the audience through statistics and emotive language and enable them to plan the most visible transport method for themselves. The website allows the audience to thoroughly research the benefits of each transportation method to conclude what will best suit them, and then from there, they can gain extra information on how best to set this plan in motion. The Alegria illustration style created a business-like page that would appeal to professionals of that age group. The overall visual style was eye-catching to 45-54-year-old professionals and helped.